legal and moral

codes of conduct

Advertisements must not condone, encourage or unreasonably feature behaviour that could be dangerous for children to emulate.

This means in our advert we can't have any bad behaviour or unreasonable jokes. This is because a child may copy this. This is bad because the child is learning bad behaviour from our production. Our advert will get bad reviews if children learn anything negative from our advert.

Advertisements must not condone or encourage practices that are detrimental to children's health.

This means we can't children that do have a illness as if it is a good thing. We are able to show the viewer the child but just not promote their illness. To do this we will make sure we don't show the illnesses in a positive light. If we show the children in a negative light our advert will get bad reviews and the people won't want to watch it.

For this rule we can not show anything to graphic, this is because it may cause mental harm on a child viewer. Also Moral harm is the damage done to one's conscience or moral compass when that person perpetrates, witnesses, or fails to prevent acts that transgress their own ethical values or codes of conduct. We must avoid this because it will cause effect on the viewer moral harm.

 Marketers must not unfairly portray or refer to anyone in an adverse or offensive way unless that person has given the marketer written permission to allow it

Before showing images of children with disabilities, we firstly have to ask their permission to even use images of them in our advert. If they don't want to be shown on the advert we can't use images of that person and will have to ask a different person.