legal and moral

codes of conduct

Advertisements must not condone, encourage or unreasonably feature behaviour that could be dangerous for children to emulate.

This means in our advert we can't have any bad behaviour or unreasonable jokes. This is because a child may copy this. This is bad because the child is learning bad behaviour from our production. Our advert will get bad reviews if children learn anything negative from our advert.

Advertisements must not condone or encourage practices that are detrimental to children's health.

This means we can't children that do have a illness as if it is a good thing. We are able to show the viewer the child but just not promote their illness. To do this we will make sure we don't show the illnesses in a positive light. If we show the children in a negative light our advert will get bad reviews and the people won't want to watch it.

For this rule we can not show anything to graphic, this is because it may cause mental harm on a child viewer. Also Moral harm is the damage done to one's conscience or moral compass when that person perpetrates, witnesses, or fails to prevent acts that transgress their own ethical values or codes of conduct. We must avoid this because it will cause effect on the viewer moral harm.

 Marketers must not unfairly portray or refer to anyone in an adverse or offensive way unless that person has given the marketer written permission to allow it

Before showing images of children with disabilities, we firstly have to ask their permission to even use images of them in our advert. If they don't want to be shown on the advert we can't use images of that person and will have to ask a different person.

mood bord

Mood board from steven589

swot analysis (word doc)

‘SWOT’ Analysis

Strength

Target audience (teenagers and young adults)

The message

Already know the different sets of actors that are acting inside the short film/campaign.

Time scale (example: 2 mins/3mins)

Already know what location we will be filming at.

We already know what different props/equipment we will be using in our filming time. For example tripod, camera.

Weakness

Time limit being set

The weather may be corrupt for example rain/snow.

Some of the actors may not attend for their filming time which can cause more time of filming.

The message of the short campaign film may not have been address or been clearly said to the viewer.

The message might be a bit too vague. Instead we could think outside the box.

Less resources used to make the filming harder for example the use of one camera rather than a few.

The viewer may lose interest in filming

Opportunities

Good camera shots to make the piece of filming more intriguing to watch.

Special effect for good editing skills.

Transition from different types of sound for example loud music to low music within the right scene.

Good use of catering all around the college for example food etc.

Show good perspective – in case we miss a key factor in our short film.

Target audience can be filmed and involve inside the short film, for example interviews etc.

Threat

People walking past us around the college.

More research needed about our target audience we can do this by using questionnaires, surveys or even focus groups.

The weather may not be appropriate for us to be filming.

Equipment may not fully work at all times for example the camera losing battery life.

Time management may be an issue for example the lesson may finish before we finish filming an important scene.

A lot of retakes to be made during filming.

The viewer may lose interest in filming

swot analysis

Primary research

My survey shows that most people aged 16- 19 have been bullied in the past with either because of their size (small- tall) or Wight and they also have suffered emotional bulling though either being called names or being left out of games. When I asked out of all the people how many were female only 1 out of 16 answered. When I asked how many people felt safe at home or college / home. This information shows that more people feel safer at college than at home.

Yes: 75%

No: 18.75%

Don’t want to say: 6.25%

Secondary research

Child line was set up to help people under 19 with domestic (house hold) abuse ChildLine is free, confidential and available any time, day or night. They can be contacted over the phone, ChildLine is free, confidential and available any time, day or night. With 1 to 1 chats. They are there to listen

Case of diy and social media from steven589